2006 Programme
6 - 8 June, Museum in Docklands, London
programme
| 18:00 |
Registration and Welcome Cocktail Reception
Welcome/Introduction
Ryan Borroff, Editor, Interior Motives.
|
| 08:00 |
Welcome coffee and registration
|
| 09:00 |
Chair: Matteo Conti, Programme Leader, Transportation Design, Northumbria University
Introduction by: David Godber, Director, Nissan Design Europe
SESSION 1:
Real world: informing the world of car design
|
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- David A. Muyres
Acting Dean,
Art Center College of Design
- Robin Page,
Head of Interior Design,
Bentley
|
| 10:45 |
Morning coffee - sponsored by
|
| 11:00 |
SESSION 2:
Human-centred design
|
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- Frans Joziasse
Director,
PARK Advance Design Management
- Han Hendricks
Vice President for Industrial Design, Marketing, Communications and Advanced Sales,
Johnson Controls
|
| 12:30 |
Buffet lunch - sponsored by
|
| 14:00 |
SESSION 3:
Design identity: brand design and cultural requirements (special focus on China)
|
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How do we create a new 'system' to meet the different cultural requirements of different emerging markets?
Will global car design remain as standadised as it is today or is it possible that various brands will develop a series
of national styles or markets such as China?
- David Wilkie
Design Director,
Stile Bertone
- Terry Spall
President,
MIRA Shanghai
|
| 15:30 |
Afternoon Coffee - sponsored by
|
| 16:00 |
SESSION 4:
Advancing design in the face of change
|
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Will the technological changes and challenges underway – such as
by-wire technologies, alternative fuel technologies, advanced safety
systems, pedestrian safety – bring about a kind of new car
architecture? Could it even represent the decline of automotive
design?
- Anthony Lo
Advanced Design Director,
GM Europe
- Roberto Giolito,
Innovation Style,
Fiat Auto/Style
|
| 17:15 |
End of Day 1 sessions
|
| 18:00 |
Gala Dinner - Venue: 'La Naticia' - boat cruise on the river Thames, London.
|
| 08:30 |
Welcome coffee and registration
|
|
9:00
|
Chair(s): David A. Muyres, Vice President of Educational Initiatives,
Art Center College of Design
Geoff Wardle, Assistant Chair of Transportation and Graduate Chair of Mobility,
Art Center College of Design
SESSION 5:
Breaking out: changing the model and car design
|
|
"We have to break out of the concept of a refrigerator on
wheels...the real risk is a lack of progression, due to standardised
processes and suppliers: and this reduces variability. That's
where BMW stands out with the courageous look of its cars."
- Chris Bangle, BMW Group design
- Martin Smith
Executive Design Director,
Ford of Europe
- Andreas Wlasak
Industrial Design VP,
Faurecia
|
| 10:30 |
Coffee break - sponsored by
|
| 11:00 |
SESSION 6:
Trend design: designing
|
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"Two trends already visibly stand out: a greater variety of body
concepts and a stronger visualisation and differentiation of brands."
Murat Guenak, Vice President - Design, Volkswagen
- Joe Ferry
Head of Design,
Virgin Atlantic Airways
- Adriana Monk
Chief Designer,
Jaguar/Land Rover
|
| 12:30 |
Lunch - sponsored by
|
| 14:00 |
SESSION 7:
Project futures: forecasting tomorrow, advancing design today
|
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By creating the future in relation to trends, advanced design is
beginning to leapfrog concept developments and project further
ahead. How risky is it? And will this mean a return to the
'authentic' concept car, providing design wins for when the
future becomes the present?
- Laurent Boulay
Research & Development, Exterior Designer,
VW
- Dale Harrow
Head of Vehicle Design,
Royal College of Art
|
| 15:30 |
Coffee break - sponsored by
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