Welcome Cocktail Reception

Taking place at the DomLounge at the Radisson SAS Hotel, an exciting ride on a lift through the AquaDom, the world's largest cylindrical aquarium, will take guests to the DomLounge with its stunning 360 degrees view of Berlin. What a fantastic way to catch up with your peers while enjoying some drinks and nibbles.

• Attention to detail, elegant simplicity, how do we reduce interior complexity while maximising emotion and customer satisfaction?

SPEAKERS:

• Patrick le Quement, Senior Vice President, Corporate Design, Renault
  Renault's interior design.
• Roberto Piatti, Managing Director, Stile Bertone
  Future of a car interior: designing for well-being and fun.
• Bill Fluharty, Vice President Industrial Design - North America, Johnson Controls, Inc
  How consumer prefaces are changing driven by product design in other areas of their lives. What can interior design do to exceed customer expectations? When all cars are well crafted where will we compete next?

Panel discussion and Q&A

PANEL MEMBERS:

• Patrick le Quement, Senior Vice President, Corporate Design, Renault
  
• Bill Fluharty, Vice President Industrial Design - North America, Johnson Controls, Inc
• Roberto Piatti, Managing Director, Stile Bertone
  
• José L Diaz de la Vega, Creative Director Strategic Design & Global Studios, Volvo Cars

• With increasing materials and processes available to designers, what will greater form freedom and material choice mean to automotive interior design?
• How do we advance interior design while acknowledging the cost and production realities and how do we overcome these obstacles?

SPEAKERS:

• Tony Hunter, Assistant Chief Designer, Land Rover
• Ayline Koning, Design Director, Slikit
  How does product design - furniture or architecture translate into car language?

Panel discussion and Q&A

PANEL MEMBERS:

• Patrick le Quement, Senior Vice President, Corporate Design, Renault
  
• Bill Fluharty, Vice President Industrial Design - North America, Johnson Controls, Inc
• Roberto Piatti, Managing Director, Stile Bertone
• Ayline Koning, Design Director, Slikit
• Richard Seymour, Creative Partner, SeymourPowell
• Tony Hunter, Assistant Chief Designer, Land Rover

• The automotive brand and customer creation: How important is the automotive brand?
• Can material choice directly affect brand identity?
• Can a brand own a material?

SPEAKERS:

• Olivier Boulay, General Manager, Advanced Design Center of Japan, Mercedes-Benz
• José L Diaz de la Vega, Creative Director Strategic Design & Global Studios, Volvo Cars
• Richard Seymour, Creative Partner, SeymourPowell Emotional Ergonomics: the importance of the unimportant.

Panel discussion and Q&A

PANEL MEMBERS:

• Olivier Boulay, General Manager, Advanced Design Center of Japan, Mercedes-Benz
• José L Diaz de la Vega, Creative Director Strategic Design & Global Studios, Volvo Cars
• Ginger Ostle, Partner, Car Men GmbH
• Richard Seymour, Creative Partner, SeymourPowell

• Designers and brand consultants ask how important brand identity is in today's car market. If a product is losing its identity, what can design do about it? How can design DNA save an automotive brand?

SPEAKERS:

• Ginger Ostle, Partner, Car Men GmbH
  The connection between Brand and Design - the growing importance of premium design in automotive interiors.
• Piers Guilar, Director, Brand Insights, Interbrand

Panel discussion and Q&A

PANEL MEMBERS:

• Piers Guilar, Director, Brand Insights, Interbrand
• Ginger Ostle, Partner, Car Men GmbH
• Roberto Piatti, Managing Director, Stile Bertone
  
• José L Diaz de la Vega, Creative Director Strategic Design & Global Studios, Volvo Cars

Gala Dinner - Dachgarten Restaurant, The Reichstag

Sponsored by

One of the latest ‘in’ places to dine in Berlin is the Dachgarten in the rooftop dome of the new futuristic Parliament building (the Reichstag). From the dome, in the historic centre of Berlin, there are amazing views across the city.

• Why does the industry think that the cool stuff doesn't make production?
• Should design lead the way? How can designers have a greater influence on the broader automotive business?
• Despite advances in technology, car design remains a frustratingly slow business. Does the problem lie in the design process? What role can designers and suppliers play in accelerating vehicle design?

SPEAKERS:

• Laurent Bouley, Exterior Design, Volkswagen AG
  How to get creativity efficient?
• Tom Matano, Director, School of Industrial Design, Academy of Art University
  Design from inside the box
• Hannah MacMurray, Creative Director, Hidesign
  Design beyond creativity. Design can lead the way and be the language bridge between marketing and engineering...

Panel discussion and Q&A

PANEL MEMBERS:

• Laurent Bouley, Exterior Design, Volkswagen AG
• Fabrizio Giugiaro, Styling Director, ItalDesign-Giugiaro
• Tom Matano, Director, School of Industrial Design, Academy of Art University
• Olivier Boulay, General Manager, Advanced Design Center of Japan, Mercedes-Benz
• Hannah MacMurray, Creative Director, Hidesign

• Cars and community: should car design take more of a social role? Should car design better meet the needs of society rather than those of the individual?
• What role will transportation design tuition play in creating the future automotive designers?

SPEAKERS:

• Fabrizio Giugiaro, Styling Director, ItalDesign-Giugiaro
• Bruce Fenn, Design Consultant, Drive
  Industrial Values & Creative Release.
• Roberto Giolito, Innovation/Style, Fiat Auto/Style

Panel discussion and Q&A

PANEL MEMBERS:

• Fabrizio Giugiaro, Styling Director, ItalDesign-Giugiaro
• Tom Matano, Director, School of Industrial Design, Academy of Art University
• Imre Molnar, Dean of the College, College for Creative Studies
• Bruce Fenn, Digital Design Consultant, Drive

• What can successful product design teach automotive designers? How would a furniture designer or architect approach car design? What can other fields teach us?

SPEAKERS:

• Imre Molnar, Dean of the College, College for Creative Studies
  The future role of transportation design education. The importance of cross pollination within education and its impact on automotive design.
• Han Hendricks, Design Studios Europe, Executive Director, Johnson Controls GmbH

Panel discussion and Q&A

PANEL MEMBERS:

• Imre Molnar, Dean of the College, College for Creative Studies
  
• Roberto Giolito, Innovation/Style, Fiat Auto/Style
• Tom Matano, Director, School of Industrial Design, Academy of Art University

Panel discussion and Q&A

PANEL MEMBERS:

• Olivier Boulay, General Manager, Advanced Design Center of Japan, Mercedes-Benz
• José L Diaz de la Vega, Creative Director Strategic Design & Global Studios, Volvo Cars
• Piers Guilar, Director, Brand Insights, Interbrand
• Fabrizio Giugiaro, Styling Director, ItalDesign-Giugiaro
• Tom Matano, Director, School of Industrial Design, Academy of Art University
• Imre Molnar, Dean of the College, College for Creative Studies
• Roberto Giolito, Innovation/Style, Fiat Auto/Style
• Hannah MacMurray, Creative Director, Hidesign [Chair]